Posts

Showing posts from September, 2006
Keltron memories Years ago, when the telly was just making its foray into the south Indian hinterland, I remember a car driving into my courtyard one afternoon. My home, where I was born and brought up till graduation, is in the cusp of Tamil Nadu and Kerala. Trivandrum used to the nearest city for us there. It still is. Trivandrum, for me, was the place where all the action was. A car used to be a spectacle then for the residents of my back-of-the-beyond, and yet prosperous village . Kunjammavan, my uncle, a resident of Trivandrum (He is no more) owned a car then. It was this car that drove into my courtyard. My father alighted from the vehicle and was helped by Kunjammavan to take out of the vehicle a big box with KELTRON printed all over. Our first television had arrived. And, what better brand than Keltron. Many consumers those days picked Keltron with eyes closed. There were others too who had contempt for Kerala’s own brand and swore by rivals like Dyanora and Weston. The exquis